Product: | AMS - Marketing |
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Meaning: | Data Mining Model Type |
Description: | Model Type |
Code | Meaning | Description |
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CUSTOM | Custom | Used for defining custom models based on alternative data sources. |
CUSTOMER_PROFITABILITY | Customer Profitability | |
DIRECTMAIL | Direct Mail Response | |
E-Mail Response | ||
LOYALTY | Loyalty/Retention | |
PRODUCT_AFFINITY | Product Affinity | |
TELEMARKETING | Telemarketing Response |
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