eTRM uses javascript that opens and focuses a separate window to display reports. Your browser does not appear to support javascript. This should not prevent you from using eTRM but it does mean the window focus feature will not work. Please check the contents of other windows on your desktop if you click on a link that does not appear to do anything.

[Home] [Help]

Lookup Type: AMS_DM_MODEL_TYPE

Product:	AMS - Marketing
Meaning:	Data Mining Model Type
Description:	Model Type

Quick Codes

Code	Meaning	Description
CUSTOM	Custom	Used for defining custom models based on alternative data sources.
CUSTOMER_PROFITABILITY	Customer Profitability
DIRECTMAIL	Direct Mail Response
EMAIL	E-Mail Response
LOYALTY	Loyalty/Retention
PRODUCT_AFFINITY	Product Affinity
TELEMARKETING	Telemarketing Response