Search Results ams_act_delivery_methods




Overview
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Overview

The AMS_ACT_DELIVERY_METHODS table is a core reference table within the Oracle E-Business Suite Marketing (AMS) module. It functions as a master repository for defining the various mechanisms or channels through which marketing activities and communications are delivered to a target audience. In the context of Oracle EBS 12.1.1 and 12.2.2, this table supports the configuration and execution of marketing campaigns by providing a standardized list of delivery options, such as email, direct mail, SMS, or web advertisement. Its primary role is to ensure data integrity and consistency across the marketing module by centralizing delivery method definitions, which are then referenced by transactional entities like events and offers.

Key Information Stored

The table's structure is designed to catalog delivery methods with associated metadata. The primary key, ACTIVITY_DELIVERY_METHOD_ID, uniquely identifies each method. A critical column is ACT_DELIVERY_METHOD_USED_BY_ID, which acts as a foreign key linking to related master data tables, indicating the type of object (e.g., an event header or a media type) that utilizes the delivery method. While the provided metadata does not list all columns, typical attributes would include a user-facing NAME or DESCRIPTION for the method (e.g., "Email Broadcast"), system flags for enabling or disabling the method, and standard Oracle EBS columns for tracking creation date, last update date, and the user responsible for the changes (CREATED_BY, CREATION_DATE, LAST_UPDATED_BY, LAST_UPDATE_DATE).

Common Use Cases and Queries

This table is primarily referenced for setup, validation, and reporting. Administrators query it to review or maintain the list of available delivery channels within the marketing application. A common reporting use case involves analyzing campaign tactics by delivery method. For instance, to list all active delivery methods, a query might be: SELECT activity_delivery_method_id, name FROM ams_act_delivery_methods WHERE enabled_flag = 'Y' ORDER BY name;. Furthermore, it is frequently joined to transactional tables for operational reports. To find all event offers using a specific delivery method, one could use: SELECT eo.offer_name, dm.name FROM ams_event_offers_all_b eo, ams_act_delivery_methods dm WHERE eo.event_delivery_method_id = dm.activity_delivery_method_id AND dm.name = 'Direct Mail';.

Related Objects

As indicated by the foreign key relationships, AMS_ACT_DELIVERY_METHODS is integral to several key transactional tables. It has a direct foreign key relationship where its ACT_DELIVERY_METHOD_USED_BY_ID column references the primary keys of AMS_EVENT_HEADERS_ALL_B (for events) and AMS_MEDIA_B (for media types). Conversely, the table AMS_EVENT_OFFERS_ALL_B holds a foreign key (EVENT_DELIVERY_METHOD_ID) that references AMS_ACT_DELIVERY_METHODS, linking specific offers to their chosen delivery channel. This network of relationships positions the table as a central hub for defining how marketing interactions are executed across the AMS module.