Search Results ams_met_scenarios




Overview
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Overview

The AMS_MET_SCENARIOS table is a core reference table within the Oracle E-Business Suite (EBS) Marketing (AMS) module. It serves as a master repository for defining and storing different analytical or planning scenarios under which marketing metrics are evaluated. In the context of marketing performance management, a scenario represents a specific business context, such as "Actual," "Forecast," "Budget," or "What-If Analysis," allowing organizations to compare metric values across different planning and execution phases. Its primary role is to provide a normalized, controlled list of scenarios that ensure data integrity and consistency when metrics are recorded, tracked, and reported against various business conditions in related transactional tables.

Key Information Stored

While the provided ETRM metadata does not list specific columns beyond the primary key, the structure can be inferred from standard Oracle EBS design patterns and the documented relationships. The central column is SCENARIO_ID, which serves as the unique numeric identifier (primary key) for each scenario record. Typical columns expected in such a reference table include a SCENARIO_CODE (a short, unique identifier) and a NAME or DESCRIPTION field providing the full, user-facing name of the scenario (e.g., "Actuals," "Annual Plan"). Additional columns likely exist for tracking lifecycle metadata, such as CREATION_DATE, CREATED_BY, LAST_UPDATE_DATE, and LAST_UPDATED_BY, in alignment with Oracle EBS standards.

Common Use Cases and Queries

The primary use case is to enable scenario-based analysis of marketing metrics. For instance, a report may compare campaign response rates (metrics) across the "Actual" scenario versus the "Forecast" scenario. Common queries involve joining this table to metric history or assignment tables to retrieve human-readable scenario names for reporting. A typical SQL pattern for reporting would be:

  • SELECT met_scn.SCENARIO_CODE, met_scn.NAME, act_met.METRIC_VALUE
  • FROM AMS_ACT_METRICS_ALL act_met, AMS_MET_SCENARIOS met_scn
  • WHERE act_met.SCENARIO_ID = met_scn.SCENARIO_ID
  • AND act_met.CAMPAIGN_ID = :p_campaign_id;

Administrative use cases include populating list of values (LOVs) in application forms where users assign a metric to a scenario and maintaining the reference data via the application's administrative UI.

Related Objects

The AMS_MET_SCENARIOS table has defined relationships with key transactional tables in the Marketing module, as per the provided foreign key metadata. The primary related objects are:

  • AMS_ACT_METRICS_ALL: This table stores assigned activity metrics. Its SCENARIO_ID column is a foreign key referencing AMS_MET_SCENARIOS, linking each recorded metric value to a specific scenario.
  • AMS_ACT_METRIC_HST: This table holds the historical snapshots of activity metrics. Its SCENARIO_ID column also references AMS_MET_SCENARIOS, preserving the scenario context for historical data analysis and auditing.

These relationships underscore the table's critical function as a source of referential integrity for scenario-based metric tracking throughout the AMS module.

  • Table: AMS_MET_SCENARIOS 12.1.1

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_MET_SCENARIOS,  object_name:AMS_MET_SCENARIOS,  status:VALID,  product: AMS - Marketing ,  description: This table stores the different scenarios that a metrics could belong to. ,  implementation_dba_data: AMS.AMS_MET_SCENARIOS , 

  • Table: AMS_MET_SCENARIOS 12.2.2

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_MET_SCENARIOS,  object_name:AMS_MET_SCENARIOS,  status:VALID,  product: AMS - Marketing ,  description: This table stores the different scenarios that a metrics could belong to. ,  implementation_dba_data: AMS.AMS_MET_SCENARIOS , 

  • Table: AMS_ACT_METRIC_HST 12.1.1

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_ACT_METRIC_HST,  object_name:AMS_ACT_METRIC_HST,  status:VALID,  product: AMS - Marketing ,  description: This table stores the historical value for a metrics being tracked against a marketing entity e.g. date and value for metrics 'ROI' for a specific marketing campaign. ,  implementation_dba_data: AMS.AMS_ACT_METRIC_HST , 

  • Table: AMS_ACT_METRICS_ALL 12.2.2

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_ACT_METRICS_ALL,  object_name:AMS_ACT_METRICS_ALL,  status:VALID,  product: AMS - Marketing ,  description: This table stores the value for a metrics being tracked against a marketing entity e.g. the current value for metrics 'ROI' for a specific marketing campaign. ,  implementation_dba_data: AMS.AMS_ACT_METRICS_ALL , 

  • Table: AMS_ACT_METRIC_HST 12.2.2

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_ACT_METRIC_HST,  object_name:AMS_ACT_METRIC_HST,  status:VALID,  product: AMS - Marketing ,  description: This table stores the historical value for a metrics being tracked against a marketing entity e.g. date and value for metrics 'ROI' for a specific marketing campaign. ,  implementation_dba_data: AMS.AMS_ACT_METRIC_HST , 

  • Table: AMS_ACT_METRICS_ALL 12.1.1

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_ACT_METRICS_ALL,  object_name:AMS_ACT_METRICS_ALL,  status:VALID,  product: AMS - Marketing ,  description: This table stores the value for a metrics being tracked against a marketing entity e.g. the current value for metrics 'ROI' for a specific marketing campaign. ,  implementation_dba_data: AMS.AMS_ACT_METRICS_ALL ,