Search Results ams_party_market_segments




Overview
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Overview

The AMS_PARTY_MARKET_SEGMENTS table is a core intersection table within the Oracle E-Business Suite Marketing (AMS) module. Its primary function is to establish and manage a many-to-many relationship between trading community entities (Parties) and defined market segments. This structure is fundamental to segmentation strategies, enabling a single party to be categorized under multiple market segments and, conversely, a single market segment to contain numerous parties. In the context of Oracle EBS 12.1.1 and 12.2.2, this table operationalizes targeted marketing campaigns, customer profiling, and analytical reporting by providing the foundational data link between the customer master and marketing taxonomy.

Key Information Stored

The table's structure is designed to manage the association with minimal but critical attributes. The primary identifier is the system-generated AMS_PARTY_MARKET_SEGMENT_ID. The two essential foreign key columns form the core of the intersection relationship: PARTY_ID references the HZ_PARTIES table to identify the customer or organization entity, and MARKET_SEGMENT_ID references the AMS_CELLS_ALL_B table to identify the specific market segment or cell. Additional columns typically found in such intersection tables, which may include CREATION_DATE, CREATED_BY, LAST_UPDATE_DATE, and LAST_UPDATED_BY for auditing, are implied by Oracle EBS standards, though the provided metadata excerpt specifically confirms the primary and foreign keys.

Common Use Cases and Queries

This table is central to segmentation-based operations. Common use cases include generating targeted contact lists for a campaign, analyzing the composition of a specific market segment, and updating a party's segment membership. A frequent reporting query involves joining to party and segment descriptive tables:

  • Listing Parties in a Specific Segment: SELECT hp.party_name FROM ams_party_market_segments apms, hz_parties hp WHERE apms.party_id = hp.party_id AND apms.market_segment_id = :segment_id;
  • Finding All Segments for a Party: SELECT acb.name FROM ams_party_market_segments apms, ams_cells_all_b acb WHERE apms.market_segment_id = acb.cell_id AND apms.party_id = :party_id;
  • Data Population: Associations are typically created through the Oracle Marketing application interface, such as when importing a list into a segment or manually classifying accounts, which subsequently executes INSERT statements into this table.

Related Objects

The AMS_PARTY_MARKET_SEGMENTS table has defined dependencies on two primary tables, as per the provided foreign key metadata.

  • HZ_PARTIES: The master table for all trading community entities, including people and organizations. The PARTY_ID foreign key ensures referential integrity to valid party records.
  • AMS_CELLS_ALL_B: The key table storing definitions for marketing segments, lists, and cells. The MARKET_SEGMENT_ID foreign key links each association to a valid marketing segment definition.
  • Primary Key Constraint: The AMS_PARTY_MARKET_SEGMENTS_PK constraint on AMS_PARTY_MARKET_SEGMENT_ID enforces uniqueness for each association record.
  • Table: AMS_PARTY_MARKET_SEGMENTS 12.1.1

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_PARTY_MARKET_SEGMENTS,  object_name:AMS_PARTY_MARKET_SEGMENTS,  status:VALID,  product: AMS - Marketing ,  description: This is an intersection table to allow a party to be associated to multiple market segments. ,  implementation_dba_data: AMS.AMS_PARTY_MARKET_SEGMENTS , 

  • Table: AMS_PARTY_MARKET_SEGMENTS 12.2.2

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_PARTY_MARKET_SEGMENTS,  object_name:AMS_PARTY_MARKET_SEGMENTS,  status:VALID,  product: AMS - Marketing ,  description: This is an intersection table to allow a party to be associated to multiple market segments. ,  implementation_dba_data: AMS.AMS_PARTY_MARKET_SEGMENTS , 

  • Table: AMS_CELLS_ALL_B 12.1.1

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_CELLS_ALL_B,  object_name:AMS_CELLS_ALL_B,  status:VALID,  product: AMS - Marketing ,  description: This table stores the definition of marketing cells (Segments). A cell is made up of one to many discoverer workbooks/worksheets. It is better known as Segments in Oracle Marketing. ,  implementation_dba_data: AMS.AMS_CELLS_ALL_B , 

  • Table: AMS_CELLS_ALL_B 12.2.2

    owner:AMS,  object_type:TABLE,  fnd_design_data:AMS.AMS_CELLS_ALL_B,  object_name:AMS_CELLS_ALL_B,  status:VALID,  product: AMS - Marketing ,  description: This table stores the definition of marketing cells (Segments). A cell is made up of one to many discoverer workbooks/worksheets. It is better known as Segments in Oracle Marketing. ,  implementation_dba_data: AMS.AMS_CELLS_ALL_B ,