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The AS_INTEREST_CODES_ALL table in Oracle E-Business Suite (EBS) versions 12.1.1 and 12.2.2 is a critical data structure within the Oracle Advanced Sales (AS) module. This table stores interest codes, which are used to categorize and track customer interests, preferences, and buying behaviors in the context of sales and marketing campaigns. Below is a detailed technical and functional analysis of this table.

Table Overview

The AS_INTEREST_CODES_ALL table serves as a repository for interest codes that classify customer interests, product preferences, or marketing segments. These codes are leveraged in sales forecasting, campaign management, and customer relationship analytics. The table is designed with multi-organization support, as indicated by the "_ALL" suffix, meaning it stores data across multiple operating units (org_id).

Key Columns and Structure

The table includes the following critical columns:
  • INTEREST_CODE_ID: Primary key, uniquely identifying each interest code.
  • INTEREST_CODE: A short alphanumeric identifier for the interest (e.g., "TECH" for technology enthusiasts).
  • DESCRIPTION: A detailed explanation of the interest code.
  • START_DATE_ACTIVE and END_DATE_ACTIVE: Define the validity period of the interest code.
  • ENABLED_FLAG: Indicates whether the code is active (Y/N).
  • ORG_ID: Associates the interest code with a specific operating unit.
  • CREATED_BY, CREATION_DATE, LAST_UPDATED_BY, LAST_UPDATE_DATE: Standard Oracle audit columns.

Functional Use Cases

  1. Marketing Segmentation: Interest codes categorize customers into groups for targeted campaigns (e.g., "HIGH_VALUE" for premium buyers).
  2. Sales Analytics: Used in Oracle Sales Analytics to measure customer engagement and predict trends.
  3. Lead Qualification: Helps sales teams prioritize leads based on coded interests (e.g., "CLOUD" for cloud service prospects).

Integration Points

The table integrates with:
  • AS_LEADS_ALL: Links leads to interest codes for segmentation.
  • AS_CUSTOMER_INTERESTS: Maps customers to their respective interest codes.
  • Oracle Trade Management: Aligns promotions with customer interests.

Technical Considerations

  • Indexes: Typically indexed on INTEREST_CODE_ID, INTEREST_CODE, and ORG_ID for performance.
  • Multi-Org Access Control (MOAC): Queries should filter by ORG_ID to adhere to data security policies.
  • API Dependencies: Managed via Oracle's Sales APIs (e.g., AS_INTEREST_CODES_PKG) to ensure data integrity.

Customization and Extensions

Organizations often extend the table by:
  • Adding custom columns (e.g., PRIORITY_LEVEL) via descriptive flexfields (DFFs).
  • Creating triggers to synchronize interest codes with external CRM systems.

Data Maintenance

Interest codes are maintained through:
  • Oracle Forms (e.g., "Interest Codes" form in AS responsibility).
  • Batch imports using Oracle Data Conversion (ODC) or APIs.

Conclusion

The AS_INTEREST_CODES_ALL table is a foundational component of Oracle Advanced Sales, enabling granular customer segmentation and targeted marketing. Its design supports scalability, multi-org compliance, and integration with broader EBS modules. Proper utilization of this table enhances sales efficiency and customer engagement strategies.

  • Lookup Type: FLAG 12.2.2

    product: AS - Sales Foundation ,  meaning: FLAG ,  description: Flag , 

  • Lookup Type: FLAG 12.1.1

    product: AS - Sales Foundation ,  meaning: FLAG ,  description: Flag , 

  • Concurrent Program: ASXADFLOS 12.1.1

    execution_filename: AS_STATUSES_PKG.UPDATE_ACCESSES_SUB ,  product: AS - Sales Foundation ,  user_name: ASXADFLOS ,  description: Update as_accesses_all denorm flag for Leads and opportunity - Sub ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFLOS 12.2.2

    execution_filename: AS_STATUSES_PKG.UPDATE_ACCESSES_SUB ,  product: AS - Sales Foundation ,  user_name: ASXADFLOS ,  description: Update as_accesses_all denorm flag for Leads and opportunity - Sub ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFPRE 12.1.1

    execution_filename: AS_STATUSES_PKG.PRE_UPDATE ,  product: AS - Sales Foundation ,  user_name: ASXADFPRE ,  description: Pre-update steps for update as_accesses_all denorm flag ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFPOST 12.2.2

    execution_filename: AS_STATUSES_PKG.POST_UPDATE ,  product: AS - Sales Foundation ,  user_name: ASXADFPOST ,  description: Post-update steps for update as_accesses_all denorm flag ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFPOST 12.1.1

    execution_filename: AS_STATUSES_PKG.POST_UPDATE ,  product: AS - Sales Foundation ,  user_name: ASXADFPOST ,  description: Post-update steps for update as_accesses_all denorm flag ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFPRE 12.2.2

    execution_filename: AS_STATUSES_PKG.PRE_UPDATE ,  product: AS - Sales Foundation ,  user_name: ASXADFPRE ,  description: Pre-update steps for update as_accesses_all denorm flag ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFLO 12.1.1

    execution_filename: AS_STATUSES_PKG.update_accesses_Main ,  product: AS - Sales Foundation ,  user_name: ASXADFLO ,  description: Update as_accesses_all denorm flag for Leads and opportunity ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFLO 12.2.2

    execution_filename: AS_STATUSES_PKG.update_accesses_Main ,  product: AS - Sales Foundation ,  user_name: ASXADFLO ,  description: Update as_accesses_all denorm flag for Leads and opportunity ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFS 12.1.1

    product: AS - Sales Foundation ,  user_name: Request Set Update as_accesses_all denorm flag ,  description: Update as_accesses_all denorm flag for Opportunities and Leads ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFS 12.2.2

    product: AS - Sales Foundation ,  user_name: Request Set Update as_accesses_all denorm flag ,  description: Update as_accesses_all denorm flag for Opportunities and Leads ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFL 12.2.2

    execution_filename: AS_STATUSES_PKG.UPDATE_LEADS_ACCESSES ,  product: AS - Sales Foundation ,  user_name: ASXADFL ,  description: Update as_accesses_all denorm flag for Leads ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFO 12.1.1

    execution_filename: AS_STATUSES_PKG.UPDATE_OPPTY_ACCESSES ,  product: AS - Sales Foundation ,  user_name: ASXADFO ,  description: Update as_accesses_all denorm flag for Opportunities ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFL 12.1.1

    execution_filename: AS_STATUSES_PKG.UPDATE_LEADS_ACCESSES ,  product: AS - Sales Foundation ,  user_name: ASXADFL ,  description: Update as_accesses_all denorm flag for Leads ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASXADFO 12.2.2

    execution_filename: AS_STATUSES_PKG.UPDATE_OPPTY_ACCESSES ,  product: AS - Sales Foundation ,  user_name: ASXADFO ,  description: Update as_accesses_all denorm flag for Opportunities ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: Stage2 12.2.2

    product: AS - Sales Foundation ,  user_name: Request Set Stage Stage2 - Request Set Update as_accesses_all denorm flag ,  description: Stage2 ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: Stage2 12.1.1

    product: AS - Sales Foundation ,  user_name: Request Set Stage Stage2 - Request Set Update as_accesses_all denorm flag ,  description: Stage2 ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Table: AS_INTEREST_CODES_ALL 12.1.1

    owner:OSM,  object_type:TABLE,  fnd_design_data:AS.AS_INTEREST_CODES_ALL,  object_name:AS_INTEREST_CODES_ALL,  status:VALID,  product: AS - Sales Foundation ,  description: Defines interest codes with multi-org flag columns ,  implementation_dba_data: OSM.AS_INTEREST_CODES_ALL , 

  • Table: AS_INTEREST_CODES_ALL 12.2.2

    owner:OSM,  object_type:TABLE,  fnd_design_data:AS.AS_INTEREST_CODES_ALL,  object_name:AS_INTEREST_CODES_ALL,  status:VALID,  product: AS - Sales Foundation ,  description: Defines interest codes with multi-org flag columns ,  implementation_dba_data: OSM.AS_INTEREST_CODES_ALL , 

  • Table: AS_INTEREST_TYPES_ALL 12.2.2

    owner:OSM,  object_type:TABLE,  fnd_design_data:AS.AS_INTEREST_TYPES_ALL,  object_name:AS_INTEREST_TYPES_ALL,  status:VALID,  product: AS - Sales Foundation ,  description: Defines interest types with multi-org flag columns ,  implementation_dba_data: OSM.AS_INTEREST_TYPES_ALL , 

  • Table: AS_INTEREST_TYPES_ALL 12.1.1

    owner:OSM,  object_type:TABLE,  fnd_design_data:AS.AS_INTEREST_TYPES_ALL,  object_name:AS_INTEREST_TYPES_ALL,  status:VALID,  product: AS - Sales Foundation ,  description: Defines interest types with multi-org flag columns ,  implementation_dba_data: OSM.AS_INTEREST_TYPES_ALL , 

  • Lookup Type: QUOTE_GSA_CHECK 12.1.1

    product: AS - Sales Foundation ,  meaning: QUOTE_GSA_CHECK ,  description: Flag to determine checking for GSA violation when pricing for quote items , 

  • Lookup Type: QUOTE_GSA_CHECK 12.2.2

    product: AS - Sales Foundation ,  meaning: QUOTE_GSA_CHECK ,  description: Flag to determine checking for GSA violation when pricing for quote items , 

  • Concurrent Program: ASTATAPR 12.1.1

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Proposal_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAPR ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAQT 12.2.2

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Quote_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAQT ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAQT 12.1.1

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Quote_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAQT ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAPR 12.2.2

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Proposal_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAPR ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAAC 12.2.2

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Account_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAAC ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAOP 12.2.2

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Oppty_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAOP ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAAC 12.1.1

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Account_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAAC ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATAOP 12.1.1

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Oppty_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATAOP ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATALD 12.2.2

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Lead_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATALD ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure , 

  • Concurrent Program: ASTATALD 12.1.1

    execution_filename: AS_ATA_TOTAL_PUB.Assign_Lead_Terr_Accesses ,  product: AS - Sales Foundation ,  user_name: ASTATALD ,  argument_method: Standard ,  enabled: Yes ,  execution_method: PL/SQL Stored Procedure ,