Search Results collection_date

Overview

The table BIL_DO_L2_OPPTY_CAMP_SUMRY is a data warehouse object within the Oracle E-Business Suite (EBS) 12.1.1 and 12.2.2 environments, specifically architected for the now-obsolete Sales Intelligence (BIL) module. Its primary role was to serve as a staging or reporting table in "Data Out Phase 2," designed to consolidate campaign performance metrics aggregated by sales group. This table facilitated analytical reporting by summarizing opportunity data linked to marketing campaigns, enabling sales and marketing managers to assess the effectiveness of promotions across different organizational hierarchies. As noted in the official documentation, this table was "Not implemented in this database," indicating it was part of a defined data model that may not have been deployed in all instances, or its population was contingent on specific, often customized, data extraction and transformation processes.

Key Information Stored

The table's structure is designed for dimensional analysis, with key fields defining the aggregation context and metrics. The COLLECTION_DATE is a critical column, typically storing the date when the summary data was extracted or snapshotted for reporting. The PERIOD_NAME and PERIOD_TYPE define the fiscal time period (e.g., 'JAN-2024', 'Q1-2024') and its granularity (e.g., Month, Quarter) for the summarized figures. The SALES_GROUP_ID serves as the foreign key to the sales organization hierarchy, while SOURCE_PROMOTION_ID links to the originating marketing campaign. The primary key constraint, BIL_DO_L2_OPPTY_CAMP_SUMRY_PK, is defined on the combination of these five columns, ensuring uniqueness for a given snapshot period, sales group, and campaign. Although not listed in the excerpt, the table would logically contain numeric measure columns, such as opportunity count, weighted revenue, or pipeline amount, summarized for the defined dimensions.

Common Use Cases and Queries

This table supported analytical reporting on campaign-generated pipeline. A typical use case involved generating a report to show campaign performance by sales group over time. A sample query pattern would filter on a specific COLLECTION_DATE or PERIOD_NAME to analyze a point-in-time snapshot.

• Campaign Performance Snapshot: SELECT SALES_GROUP_ID, PERIOD_NAME, SUM(OPPORTUNITY_COUNT), SUM(PIPELINE_AMOUNT) FROM BIL_DO_L2_OPPTY_CAMP_SUMRY WHERE COLLECTION_DATE = TO_DATE('01-APR-2024') AND PERIOD_TYPE = 'MONTH' GROUP BY SALES_GROUP_ID, PERIOD_NAME;
• Trend Analysis: Comparing summarized opportunity metrics across multiple collection dates to identify trends in campaign effectiveness for specific sales groups.
• Data Validation: Queries to ensure data integrity by checking for duplicate summary records based on the primary key columns before loading data into downstream dashboards.

Related Objects

Based on the documented primary key and column semantics, this table has clear foreign key relationships with other EBS base tables. The SALES_GROUP_ID column would reference a group identifier in the sales organization hierarchy, likely joining to a table such as JTF_RS_GROUPS_B. The SOURCE_PROMOTION_ID column is a direct foreign key to the campaign or promotion table in the Marketing module, typically AMS_CAMPAIGNS_ALL_B or a similar object. While the excerpt does not list explicit foreign key constraint names, these relationships are inherent to the table's purpose of summarizing data by these entities. The table itself may be sourced from more granular opportunity transaction tables and is designed to be queried by higher-level BI reporting views or tools.