Search Results ams_list_word_replaces_pk

Overview

The AMS_LIST_WORD_REPLACES table is a core data dictionary table within the Oracle E-Business Suite Marketing (AMS) module. Its primary function is to standardize and cleanse data during list deduplication and management processes. Specifically, it stores a mapping of words to be automatically replaced with their standardized equivalents when processing marketing lists. This ensures consistency in customer and prospect data by correcting common variations, abbreviations, or misspellings (e.g., replacing "St." with "Street"), which is a critical pre-processing step for accurate duplicate identification and merging. The table's configuration directly influences the quality and reliability of marketing campaign target audiences in both Oracle EBS 12.1.1 and 12.2.2.

Key Information Stored

The table's structure is designed to maintain a simple, auditable mapping of word substitutions. The key columns, as defined by its constraints, are:

• LIST_WORD_REPLACES_ID: The unique primary key identifier (PK: AMS_LIST_WORD_REPLACES_PK) for each replacement rule.
• ORIGINAL_WORD: The word or term as it appears in the source data that requires standardization. This column is part of a unique key constraint (UK1).
• REPLACEMENT_WORD: The standardized word that will replace the ORIGINAL_WORD during the deduplication process. This column is also part of the unique key constraint (UK1) in combination with ORIGINAL_WORD, ensuring a one-to-one mapping.

This design allows administrators to define a centralized repository of substitution rules that can be applied across various list fields.

Common Use Cases and Queries

The primary use case is the automated cleansing of address, company, or other textual data within marketing lists prior to executing deduplication routines. For instance, a rule mapping "Ave" to "Avenue" helps ensure records for "123 Main Ave" and "123 Main Avenue" are correctly identified as potential duplicates. Common administrative tasks include querying all active rules, adding new substitutions, or troubleshooting deduplication logic.

Sample query to review all configured word replacements:

• SELECT original_word, replacement_word FROM ams.ams_list_word_replaces ORDER BY original_word;

To find which specific list fields are configured to use these replacements, a join to the related AMS_LIST_WORD_FIELDS table is necessary, as shown in the "Related Objects" section.

Related Objects

The AMS_LIST_WORD_REPLACES table has a documented parent-child relationship with the AMS_LIST_WORD_FIELDS table. This relationship is enforced by a foreign key constraint where the column AMS_LIST_WORD_FIELDS.LIST_WORD_REPLACES_ID references AMS_LIST_WORD_REPLACES.LIST_WORD_REPLACES_ID. This indicates that individual fields within a list (e.g., ADDRESS1, CITY) can be configured to utilize a specific set of word replacement rules stored in this table. A typical join to see the association would be:

• SELECT f.field_name, r.original_word, r.replacement_word FROM ams_list_word_fields f, ams_list_word_replaces r WHERE f.list_word_replaces_id = r.list_word_replaces_id;