Search Results ams_mkt_segments_pvt




Overview
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Overview

The APPS.AMS_MKT_SEGMENTS_PVT package body is a private (PVT classification) PL/SQL implementation unit within the Oracle Marketing (AMS) module of Oracle E-Business Suite. It is owned by the APPS schema and holds a VALID status in the ETRM 12.2.2 data dictionary. Its principal business purpose is to encapsulate the logic used to resolve and return marketing segment information associated with parties and activities. Marketing segments represent the categorization of customers, prospects, and other parties into groups that drive campaign targeting, list generation, and audience selection across the Oracle Marketing and Advanced Product Catalog product family.

Because the package is classified as PVT, it is intended for internal consumption by other components of the Marketing application rather than as a public integration API. The companion public package AMS_MKT_SEGMENTS_PUB or the calling marketing objects invoke this private body to perform the actual data retrieval. The package body maintains no persistent state of its own; it functions as a focused data-access and business-rule layer over the marketing segment tables.

Key Procedures and Functions

The documented interface exposes a single program unit:

  • GET_MKT_SEGMENTS — This procedure or function is responsible for retrieving the marketing segment records that apply to a given context, such as a specific party or activity. It serves as the central access point through which the Marketing application obtains segment data for downstream processing, including campaign audience construction and list management. The procedure abstracts the underlying query logic so that callers are not required to understand the physical relationships among the segment tables.

Because the ETRM metadata documents only one procedure, consumers should treat GET_MKT_SEGMENTS as the sole supported entry point in this body. Its signature and parameter list are not reproduced here and must be validated directly against the deployed source in the target instance.

Tables Accessed

The package body references two application tables through APPS synonyms:

  • AMS_ACT_MARKET_SEGMENTS — Stores the association between marketing activities and their assigned market segments. The package reads this table to determine which segments are attached to a given activity when building audience or list criteria.
  • AMS_PARTY_MARKET_SEGMENTS — Stores the association between parties (customers, prospects, contacts) and market segments. The package reads this table to resolve the segment membership of individual parties.

Both tables are read-only from the perspective of this unit; the documentation does not indicate any insert, update, or delete operations, which is consistent with a private query-access package.

Usage Notes

AMS_MKT_SEGMENTS_PVT is referenced by three other database objects, confirming that it is a reusable internal component within the Marketing schema rather than a standalone entry point. It is not referenced by any of the tables it queries, confirming the read-oriented direction of the dependency.

Typical invocation occurs indirectly: Oracle Marketing forms, concurrent programs such as list generation and campaign audience refresh, and other PL/SQL packages call GET_MKT_SEGMENTS to obtain segment data. Custom code should not call this private package directly where a public API exists; doing so risks breakage on patching or upgrade. Administrators investigating marketing segment behavior in 12.1.1 or 12.2.2 can use this object to trace segment resolution logic when diagnosing campaign targeting or list membership issues.