Search Results print_reg_bin_title_is




Overview
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Overview

AMS_DCF_LEADS_TITLE is an Oracle Applications (APPS) PL/SQL package belonging to the Oracle Marketing (AMS) product family. The package is defined with AUTHID CURRENT_USER and is classified as an OTHER API in the ETRM repository. Its documented purpose is to supply the title strings that head up bin-based and report-based output in the Oracle Marketing "Leads" Analytics/Data Collection Framework (DCF) presentation layer. The package exposes a small set of title-formatting functions that generate the caption text — report titles and bin titles — used when Marketing leads results are rendered in a report or in a discrete "bin" of aggregated data.

The package header (amsvldss.pls, version 115.2, last modified 2002/04/30) shows that all routines are declared as FUNCTION ... RETURN VARCHAR2. Each routine returns a formatted character string rather than performing data manipulation, which indicates a presentation-metadata role rather than a transactional one. The derivation of a title is parameter-driven; each function accepts an optional single parameter list, allowing the caller to influence the returned caption without the package itself storing state.

Key Procedures and Functions

The package exposes nine documented functions, of which the searched term PRINT_REG_BIN_TITLE_IS is the eighth. They divide into two families:

  • KPI title functions — PRINT_KPI_BIN_TITLE returns the title for a KPI-oriented bin, while PRINT_KPI_REPORT_TITLE returns the title for a KPI-oriented report.
  • Regular (REG) title functions — PRINT_REG_REPORT_TITLE returns the report title; PRINT_REG_BIN_TITLE returns the base bin title; and PRINT_REG_BIN_TITLE_LS, _LQ, _WS, _IS, and _WR return bin titles for specific bin variants. These suffixes correspond to the different bin types configured in the Marketing leads analysis framework, so that a given bin (for example, a lead-quality or lead-source bin) receives a contextually correct heading while sharing the same base formatting logic.

Because all routines share an identical signature shape and return VARCHAR2, they are intended to be called directly from a report or bin renderer using a title expression. The _IS variant is therefore the title provider for the designated bin type consumed by the Leads "IS"-style bin.

Tables Accessed

ETRM documents three APPS-synonym tables referenced by the package:

  • BIM_R_LEAD_QU_BIN_MV — a materialized view holding lead quantity by bin. It supplies the bin dimensions (and possibly period/segment values) that determine which title and which suffix formatting apply.
  • BIM_R_PERIODS — the periods table, used to resolve the calendar/period context that appears in report and bin captions.
  • FND_LOOKUP_VALUES — the standard Oracle Foundation lookup table, used to translate lookup codes into user-facing display text included in the returned titles.

These reads confirm the title functions are lightweight lookups rather than calculations; no DML against these objects is evidenced by the specification.

Usage Notes

AMS_DCF_LEADS_TITLE is not referenced by any documented package, so it is normally invoked from the Oracle Marketing analytics/reporting presentation layer — for example, from a JSP/report definition or from a graphics/BI Publisher report layout where a bin or report title expression is evaluated at render time. The functions return the caption string only; the caller is responsible for placing it in the output. Because the API is classified OTHER and the return values depend on the supplied parameter list and the current period/lookup configuration, customizations should call the appropriate function rather than hard-coding titles, preserving lookup-driven translation and period awareness. No direct concurrent program entry point is documented.