Search Results ams_dm_target_sources




Overview
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Overview

The AMS_DM_TARGET_SOURCES table is a core data structure within the Oracle E-Business Suite (EBS) Marketing (AMS) module, specifically for its data mining functionality. As indicated by its description, this table serves as an association or junction table, establishing the critical link between data mining targets and the various data sources from which they draw information. In the context of Oracle EBS 12.1.1 and 12.2.2, data mining targets are entities used for analytical modeling, such as customer segments or campaign response predictions. This table defines which underlying transactional or master data sources (e.g., sales history, service requests) are authorized and configured to populate and train these analytical models, thereby enabling targeted marketing campaigns and analytics.

Key Information Stored

The table's primary function is to store relationship metadata. The key columns, as inferred from the provided foreign key constraints, are TARGET_SOURCE_ID, TARGET_ID, and DATA_SOURCE_ID. The TARGET_SOURCE_ID serves as the unique primary key for each association record. The TARGET_ID column references a specific data mining target defined in the AMS_DM_TARGETS_B table, identifying the analytical model or objective. The DATA_SOURCE_ID column references a data source type from the AMS_LIST_SRC_TYPES table, specifying the origin system or table that supplies the raw data for the target. This structure allows a single target to be associated with multiple data sources, creating a comprehensive view for analysis.

Common Use Cases and Queries

A primary use case is auditing and reporting on the data lineage for marketing analytics. Administrators and analysts query this table to understand what operational data feeds into specific predictive models. Common SQL queries involve joining to the related tables to produce readable reports. For instance, to list all data sources for a given target, one might use:

  • SELECT t.target_name, s.source_type_name FROM ams_dm_target_sources ts, ams_dm_targets_b t, ams_list_src_types s WHERE ts.target_id = t.target_id AND ts.data_source_id = s.source_type_id AND t.target_name = '<Target_Name>';

Another critical scenario is during the setup or modification of a data mining target, where this table is populated via the application's user interface or underlying APIs to define the target's data foundation.

Related Objects

The AMS_DM_TARGET_SOURCES table has defined dependencies on two key tables, as per the provided metadata. It is fundamentally linked to AMS_DM_TARGETS_B via the TARGET_ID foreign key, which points to the base table for data mining target definitions. It also references AMS_LIST_SRC_TYPES via the DATA_SOURCE_ID foreign key, which contains the valid list of source system types available within the Marketing module. While not listed in the excerpt, this table is likely referenced by various AMS data mining seed and transaction interfaces, as well as analytical reporting views that consolidate target and source information for end-user consumption within the EBS framework.