Search Results ams_act_partners




Overview

AMS_ACT_PARTNERS is a marketing (AMS) module table in Oracle E-Business Suite that stores the participating partners associated with a marketing activity. In EBS 12.1.1 and 12.2.2, the table resides in the AMS schema and holds the linkage between a marketing activity context — a campaign, event header, or event offer — and the partner party defined in the trading community model. Activities in Oracle Marketing are frequently co-executed with channel partners, resellers, and agencies, and AMS_ACT_PARTNERS is the persistence point that records which of those parties participate, in what capacity, and whether a given partner is the primary participant for the activity.

From a data-modeling perspective, the mined foreign-key structure suggests this object functions as a link (associative) entity rather than a hub or satellite. The heuristic Data Vault classification is link: the row does not carry an independent business identity of its own but resolves a many-to-many relationship between a marketing activity (campaign, event header, or event offer) and an HZ_PARTIES partner record, with descriptive attributes attached to that association.

Key Information Stored

The surrogate primary key is ACTIVITY_PARTNER_ID, enforced by AMS_ACT_PARTNERS_PK and also covered by the unique index AMS_ACT_PARTNERS_U1, which makes it the documented business-key candidate for row-level addressing. The most significant business columns are:

Common Use Cases and Queries

Typical reporting scenarios include listing all partners attached to a campaign or event, identifying the primary partner for an activity, and reconciling activity participation against the HZ_PARTIES master. A representative query joins the activity identifier and the partner master:

  • Partners by campaign: SELECT ap.PARTNER_ID, ap.PARTNER_TYPE, ap.PRIMARY_FLAG FROM AMS.AMS_ACT_PARTNERS ap WHERE ap.ACT_PARTNER_USED_BY_ID = :campaign_id
  • Partner details: SELECT hp.PARTY_NAME, ap.PARTNER_TYPE FROM AMS.AMS_ACT_PARTNERS ap JOIN HZ_PARTIES hp ON hp.PARTY_ID = ap.PARTNER_ID
  • Primary partner drill-down: filter on PRIMARY_FLAG = 'Y' to surface the lead participant per activity.

These patterns support partner scorecarding, activity cost/participation reporting, and integration extracts feeding downstream CRM or partner-management systems.

Related Objects

  • AMS_CAMPAIGNS_ALL_B — joined via AMS_ACT_PARTNERS.ACT_PARTNER_USED_BY_ID; defines campaign activities that own partners.
  • AMS_EVENT_HEADERS_ALL_B — joined via ACT_PARTNER_USED_BY_ID; event activities that own partners.
  • AMS_EVENT_OFFERS_ALL_B — joined via ACT_PARTNER_USED_BY_ID; offer-level activities that own partners.
  • HZ_PARTIES — joined via AMS_ACT_PARTNERS.PARTNER_ID; the trading-community party master providing partner identity.
  • FND_SECURITY_GROUPS — joined via SECURITY_GROUP_ID; enforces security-group partitioning.

Collectively these relationships confirm AMS_ACT_PARTNERS as the activity-to-partner association link within Oracle Marketing.