Search Results ams_dm_target_values_b




Overview
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Overview

The AMS_DM_TARGET_VALUES_B table is a core data structure within the Oracle E-Business Suite Marketing (AMS) module, specifically supporting the Data Mining (DM) functionality. It functions as the base table for storing the positive values associated with a defined target field. In the context of data mining and predictive modeling, a target field represents the variable or outcome the model is attempting to predict or analyze. This table stores the specific, desirable values (e.g., "Yes", "High", "Responded") for those targets, enabling the system to define and differentiate the objective of a mining activity. Its role is foundational to configuring and executing data mining models within the Oracle Marketing application.

Key Information Stored

The table's primary purpose is to define and relate target values to their parent targets. While the full column list is not detailed in the provided metadata, the documented relationships and keys highlight the most critical columns. The TARGET_VALUE_ID column serves as the table's primary key, uniquely identifying each target value record. The TARGET_ID column is a foreign key that links the value back to its parent target definition in the AMS_DM_TARGETS_B table, establishing which target the value belongs to. The table likely contains additional columns to store the actual value data, display sequences, and creation metadata, though these are not explicitly listed in the excerpt.

Common Use Cases and Queries

This table is primarily accessed during the setup and analysis of marketing data mining models. Common operational scenarios include querying all valid values for a specific target to validate model configuration or generating reports on how target values are distributed across different customer segments. A typical query would join this table to its parent target table to get a complete picture. For example, to list all target values for a specific target name, a developer might use a SQL pattern such as:

Reporting use cases often involve analyzing the relationship between configured target values and the resulting model performance metrics stored in other AMS data mining tables.

Related Objects

The AMS_DM_TARGET_VALUES_B table is centrally connected to several other key objects in the AMS data mining schema, as documented by its foreign key relationships.

  • AMS_DM_TARGETS_B: This is the parent table. The TARGET_ID column in AMS_DM_TARGET_VALUES_B references the primary key of AMS_DM_TARGETS_B, defining the target to which a value belongs.
  • AMS_DM_TARGET_VALUES_TL: This is a child translation table. Its TARGET_VALUE_ID column references the TARGET_VALUE_ID primary key in AMS_DM_TARGET_VALUES_B. This relationship allows for multilingual support, storing translated descriptions of the target values for different languages.

These documented relationships are critical for any data extraction, reporting, or integration involving marketing data mining definitions.